Role: Performance Marketing Specialist

JOB ID:JOB029

Role Overview

We are looking for a data-driven Performance Marketing Specialist to manage paid acquisition for B2B clients and internal brands across global markets.

Key Responsibilities

• Manage Google, Meta & LinkedIn campaigns across multiple accounts.
• Optimize ads, audiences, landing pages and funnels through A/B testing.
• Manage budgets, bidding and KPIs including CPL, CPA, CAC & ROAS.
• Set up and audit GA4, GTM, pixels, conversion tracking and attribution.
• Integrate ad platforms with HubSpot/CRM and offline conversions.
• Audit accounts, identify performance gaps and implement improvements.
• Create Looker Studio dashboards and performance reports.
• Collaborate with content, design, outbound and RevOps teams.

Requirements

• 3+ years of hands-on performance marketing experience.
• Strong Google Ads, Meta Ads & LinkedIn Ads expertise.
• Experience managing multiple B2B/client accounts.
• Good knowledge of GA4, GTM, conversion tracking & Looker Studio.
• Working knowledge of HubSpot/CRM and offline conversion tracking.
• Understanding of B2B/SaaS metrics and long sales cycles.
• Strong analytical, testing, communication and client-management skills.

Why Join Us:

• Work with a dynamic team on exciting projects.
• 5-day work week (Monday–Friday) with flexible timings.
• Competitive compensation with PF and Mediclaim/ESIC benefits.